THE ULTIMATE SPIDER-MAN #100 PROJECT HITS IN SEPTEMBER

LOS ANGELES (June 29, 2007) - You've seen the amazing art at conventions. You've seen the original covers sell for up to $6700. Now you can own 'em all!

The Ultimate Spider-Man #100 Project , the great art book collecting all 100 Hero Initiative Ultimate Spider-Man pieces, hits stores in September. The Hero Initiative and Marvel Comics have teamed up to bring you this great book at 112 pages with a highly affordable $10 cover price! Proceeds from sales of the book will continue to support Hero's effort of providing a financial safety net for yesterdays' creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work.

And, as a special double-bonus if ya can't wait 'til September, The Ultimate Spider-Man #100 Project will debut at Wizard World Chicago Aug. 9-12 at the Rosemount Convention Center in Rosemount, IL, where book artists Joe Quesada, J, Scott Campbell and Matt Wagner will all be in attendance!

Says Marvel EiC Joe Quesada, “We were thrilled to see the comics community turn out in force for this project and much attention it brought to Hero Initiative. Now, with all of these great covers in one book, fans around the world can not only see the amazing dedication and love put into the art, but they will be contributing to one of the greatest organizations around.”

More than 80 talented artists were tapped to do a sketch on the blank cover of Ultimate Spider-Man #100 created specifically for The Hero Initiative. Reaction from the artistic community was so overwhelming that some artists insisted on doing two covers. Fans asked for a collected edition in droves, and here it is! This stellar art book includes great Spidey art from Mark Bagley, J. Scott Campbell, Frank Cho, Neil Gaiman, Adam and Andy Kubert, George Pérez, Joe Quesada, John Romita Sr. and Jr. and more. It even includes an introduction from Spidey co-creator Stan Lee himself!

The Ultimate Spider-Man #100 Project debuts at Wizard World Chicago, and is in the July Previews for product shipping in September, 2007. There will be only one printing of this softcover book ever , so make sure you don't miss out on the opportunity, and reserve your copy with your local retailer today.

The Hero Initiative is the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic book creators in need. Hero creates a financial safety net for yesterdays' creators who may need emergency medical aid, financial support for essentials of life, and an avenue back into paying work. It's a chance for all of us to give back something to the people who have given us so much enjoyment. For more information, visit www.HeroInitiative.org or call 310-909-7809.

To find a comic shop near you, call 1-888-comicbook.

Marvel Comics is a division of Marvel Entertainment, Inc., a leading global character-based entertainment company that has developed and owns a library of more than 5,000 characters, which have entertained generations around the world for over 60 years. Marvel's operations are focused in entertainment and consumer product licensing and comic book publishing. Marvel Studios supports the development of feature films, DVD/video products and TV series. Marvel's creative team also supports the development of video games and toy lines based on its characters as well as for a broad and growing range of consumer products and services including apparel, collectibles, foods and promotions. Marvel's comic book division is a leading publisher in the global marketplace while also serving as an invaluable source of intellectual property. Marvel's Toy Biz division is a recognized creative force and leader in toy design, sales and marketing, developing and overseeing both licensee and in-house toy lines. For additional information, visit http://www.marvel.com .