Jim McLauchlin (yes, that's spelled right) is the president of Hero Initiative and helped found the organization in 2000. Jim has been a professional writer and editor for 23 years. He started his writing career in 1989 in Baseball Cards magazine, and worked for several years as a sportswriter. He logged an 11-year stint at Wizard Entertainment, where he was a senior writer and contributing editor for Wizard: The Comics Magazine and spent two years as editor-in-chief of Top Cow Productions. These days, Jim's work appears primarily in Playboy, SFX and Baseball America. He's also appeared in publications as diverse as Esquire and Xbox Nation.
Jim lives in Los Angeles with his wife, Lisa Marie, and their son, Logan.