On September 1, Ralphs grocery stores wiped the slate clean on its “Community Contribution” program, and we need to build back from Square One!

The Ralphs Rewards card is your standard grocery store “club card” that gets you discounts and whatnot. But you can ALSO register it with a Ralphs-approved charity, and EVERY time you shop and use the card, Ralphs will kick in a small percentage to the charity of your choice. It costs you, the consumer, NOTHING. It’s just Ralphs kicking in a couple bucks to good causes.

And yes, The Hero Initiative is one of those Ralphs-approved charities, and yes, we need YOU to re-register your card for Hero, which is easy as pie (tho’ not quite as tasty).

Please go to and follow the simple instructions posted here. There are two sets of instructions depending on if you have already registered your Rewards card online or not. The ENTIRE process should take two minutes, tops!

When signing up, our NPO # (non-profit organization #) is: 80680, and we’re under our corporate name, “A Commitment To Our Roots.” Don’t let it throw ya! You can search for us under EITHER number or name!

Now YOU’RE a Hero every time you buy potato chips! And for that, we THANK YOU!ralphs_instructions_2016-2017 Screen shot 2016-09-06 at 9.44.32 AM